Starburst Magazine Vault

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The biggest game for bettors at Caesars Sportsbook was Lions-Bills, while the most favorable for the house was Vikings-Bears—a 9-3 defensive battle won by Minnesota.

“Sunday early games brought a sharp reversal,” Feazel said. “Underdogs and defenses came out swinging, offenses went quiet, and touchdowns were much harder to locate. In Week 1, it felt like everyone with a jersey found the end zone. This Sunday, even the end zone required a reservation.”

Still, some bettors landed massive payouts on Thursday night. A $100 same-game parlay on Lions at Bills returned $50,000, hitting on first-touchdown and anytime-touchdown props for Josh Allen, Amon-Ra St. Brown, James Cook, Jahmyr Gibbs, Dalton Kincaid, and Sam LaPorta.

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For Wilson, the bigger point is not who else may follow, but why operators need these tools in the first place. Splash Tech was built to help operators make existing content portfolios work harder, using free-to-play experiences and a supplier-agnostic jackpot engine to drive engagement, retention, cross-sell and lifetime value across casino, sportsbook and third-party content.

Jackpots and free-to-play may be very different propositions, but Wilson judges both against the same unromantic measure: whether they produce value for the operator.

For free-to-play, that process can begin before the customer has committed money. “It’s about building muscle memory, providing achievable incentives to players and gamification,” Wilson explains. By lowering the barrier to participation, a free-to-play game can provide an accessible first interaction with an operator, while repeated play builds familiarity and creates a reason to return.

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Now, when I attend conferences, I look forward to seeing people I genuinely consider friends, not just business contacts. One such friend is Gali Hartuv, CEO and co-founder of WarriorLab. We met at a conference and immediately hit it off. We now host regular monthly webinars about the iGaming industry,

I have also been impressed with the number of like-minded, empowered female CEOs and leaders I have met. I was recently added to a WhatsApp group exclusively for C-level women in iGaming. When I joined, there were already 150 women in the group, and I was told it started at just 20.

This community has become invaluable to me. Being in a C-role is isolating. You have to make difficult decisions and, unfortunately, you can’t be everyone’s friend all of the time. In fact, a lot of the time, it’s quite the opposite.